T-Shirts
from Rachel Lehman's portfolio
I've enjoyed the opportunity to design several brand t-shirts, a challenge which I try to approach with creativity. Rather than just using a logo or tag line, I've attempted to create t-shirts that a discriminating recipient might actually wear and appreciate, which ultimately means more exposure for the brand on the shirt.
E is for Enterprise
CF.Objective() Conference Shirt
I designed this shirt for an "Enterprise Web Development" conference. The conference is unique in that it features advanced and specialized content that appeals to an elite group of web developers, many of whom are also into video games. We were challenged to produce a fun shirt with the smallest budget possible, so I designed a 2-color take on the video game rating system, rating this conference as "E for Enterprise".
Tag Hero
ColdFusion Builder (codenamed "Bolt") Promo T
Adobe is soon releasing a cutting edge integrated development environment (IDE) built especially for the ColdFusion web development platform, and they needed a shirt to give out on the promotional User Group tour. Since ColdFusion gained popularity as the first tag-based scripting language, and the ColdFusion Builder/Bolt IDE enables unprecedented productivity with tag authoring, we collaboratively designed the concept of a super hero emblem as a shirt design. I designed and produced this icon which incorporates opening and closing brackets and the historic ColdFusion logo, a lightning bolt.
I <3 CF
This shirt is a take on the classic "I Love NY" design. Adobe was running a marketing campaign for their Flash Platform products using the "I Heart" motif, this design was for ColdFusion server. The Heart shows a "tag cloud" style depiction of several real ColdFusion tags and one easter egg tag: <cfunicorn>.
ColdFusion Lives
The ColdFusion product is constantly plagued by industry rumor and community "FUD" that it's a dead product, many developers don't realize how actively Adobe has continued to develop and enhance the product, or how many companies still actively use it. With the impending launch of ColdFusion 9, Adobe needed a promotional t-shirt to give out to MAX conference attendees over Halloween. I suggested this concept which lightly acknowledges and dispels this myth while fitting the season. It is also a play on the original ColdFusion logo (from over 10 years ago), a lightning bolt clenched in a fist. The first run was olive green, the shirt was so popular that they produced it again a few months later in black.
Background
Expert in User Interface Design, Graphic Design, XHTML/CSS/JavaScript
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Yahoo BookmarksContacts
- Tiffany Wagner Document Processing Specialist - Intake
- Sobechi Nzelibe Customer Experience Specialist
- Jean Ducrot Web Developer at Interfolio
- Frank Fessenden VP Higher Education at Interfolio, Inc.
- Jonathan Maxim Graphic Design Major at San Diego State University Class of 2011
- Josh Ragent College and University Liaison, Interfolio, Inc.
- Dominic O'Connor Technophile
- Elwin Leslie Director of Sales - Interfolio, Inc.
- Ryssa Nix Office Administration Manager & Accounting Supervisor, Interfolio, Inc.
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