Kate Brodock
Founder & Principal at Other Side Group.
Kate is Founder and Principal of the Other Side Group. Her expertise is in marketing strategy, new media marketing, and brand management. She works with clients to develop solid marketing strategy plans, bridging traditional and new marketing concepts to enhance brand image and take marketing programs to the next level.
During her tenure in Product Marketing at Bose Corporation, she was responsible for marketing of the Lifestyle product line, customer satisfaction analysis, and implementation and analysis of promotional efforts. Prior to attending graduate school, she held an associate position at Ignition Ventures, a small technology transfer firm in Cambridge MA, and was a senior analyst and part of the three person founding team of Priority 5 Group, a start-up focusing on Critical Infrastructure Preparedness training with large companies in the US and UK.
Kate is Managing Director of the Boston Chapter of Girls in Tech, and Co-Chair of the New Media Marketing Special Interest Group for TiE Boston. She is also involved in volunteer efforts at the Taproot Foundation, an organization dedicated to providing marketing skills to non-profits. Additionally, she is the Boston lead of DigiActive, an organization dedicated to helping grassroots activists around the world use digital tools to increase their impact, and is involved in projects with the Harvard Humanitarian Initiative (HHI) that seek to identify the effectiveness of digital citizen journalism in early warning mechanism for potential crises. She is on the Annual Fundraising Steering Committee for ATASK's Silk Road Gala.
Kate holds an MBA from Goizueta Business School at Emory University, where she focused on Entrepreneurship and Marketing, an MA in International Relations from the Fletcher School at Tufts University, and BAs in History and Political Science from the University of Rochester. On the side, she's a very non-professional musician, a very non-professional athlete and loves being outside in any weather, be it hiking, biking, skiing, sailing or just plain enjoying life.
Kate is available for speaking, writing and consulting opportunities on the following topics:
* General new media strategy
* Digital Activism
* Use of digital tools in society
* Entrepreneurship
* Women in technology and business
* Use of social media, especially in non-profits and higher ed
During her tenure in Product Marketing at Bose Corporation, she was responsible for marketing of the Lifestyle product line, customer satisfaction analysis, and implementation and analysis of promotional efforts. Prior to attending graduate school, she held an associate position at Ignition Ventures, a small technology transfer firm in Cambridge MA, and was a senior analyst and part of the three person founding team of Priority 5 Group, a start-up focusing on Critical Infrastructure Preparedness training with large companies in the US and UK.
Kate is Managing Director of the Boston Chapter of Girls in Tech, and Co-Chair of the New Media Marketing Special Interest Group for TiE Boston. She is also involved in volunteer efforts at the Taproot Foundation, an organization dedicated to providing marketing skills to non-profits. Additionally, she is the Boston lead of DigiActive, an organization dedicated to helping grassroots activists around the world use digital tools to increase their impact, and is involved in projects with the Harvard Humanitarian Initiative (HHI) that seek to identify the effectiveness of digital citizen journalism in early warning mechanism for potential crises. She is on the Annual Fundraising Steering Committee for ATASK's Silk Road Gala.
Kate holds an MBA from Goizueta Business School at Emory University, where she focused on Entrepreneurship and Marketing, an MA in International Relations from the Fletcher School at Tufts University, and BAs in History and Political Science from the University of Rochester. On the side, she's a very non-professional musician, a very non-professional athlete and loves being outside in any weather, be it hiking, biking, skiing, sailing or just plain enjoying life.
Kate is available for speaking, writing and consulting opportunities on the following topics:
* General new media strategy
* Digital Activism
* Use of digital tools in society
* Entrepreneurship
* Women in technology and business
* Use of social media, especially in non-profits and higher ed
Contacts (6)
Steve Goldenberg
CEO of Interfolio
Elwin Leslie
Director of Sales - Interfolio, Inc.
Mike Lovell
Marketing Associate
Scott Arthur Thacker
Chief Operating Officer of Interfolio, Inc.
Dominic O'Connor
Technophile
Frank Fessenden
VP Higher Education at Interfolio, Inc.
Background
MA in
International Relations
from
Fletcher School, Tufts University
8/2005 - 5/2008 more
Expert in Social Media, Marketing, Digital Activism
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